TL;DR — My Sustainability Manifesto at a Glance
  • Why: Fatherhood (Haidee) + faith → commit to a livable, dignified future.
  • What: A 3-min film + ongoing storytelling projects on regeneration, Ubuntu & nature-positive action.
  • How I help: ESG/CSR content strategy, narrative frameworks, reporting translation, brand films, and campaign story arcs.
  • Values: Integrity, co-creation with communities, measurable outcomes beyond carbon, and de-risked greenwashing.
  • Who I work with: Purpose-led brands, NGOs, foundations, universities, and social ventures.
  • Where to start: Align goals → map story pillars → produce multi-format assets → report outcomes clearly.

🎥 Voice of the Earth — Short Film by Brian Njenga

This 3-minute narrative film merges voice, sound, and imagery to celebrate biodiversity, indigenous wisdom, and hope for future generations.

Full transcript of the short film Voice of the Earth, written and narrated by Brian Njenga

I'm Brian Njenga, writer, father and advocate for a living planet.

I grew up by the Kenyan coast, here tides teach that life moves in cycles — give, receive, restore.

Every species is a verse in Earth’s oldest poem. Lose one, and the rhythm falters.

Biodiversity isn’t a luxury. It’s life’s architecture. We are living through a mass extinction disguised as progress.

Our appetite for convenience bleaches reefs, silences forests, scatters the balance of the winds.

Each loss is a line erased from Earth’s story.

What we stand to lose cannot be replaced.

Once the rhythm breaks, even silence mourns.

Yet from the ashes, hope takes root.

In the Global South we remember older wisdoms:

Ubuntu — I am because we are.Buen Vivir — to live well in balance.

These worldviews — Eco-Swaraj, Amanah, Degrowth — speak one language of care:

Prosperity is not measured by what we take, but by what we can give back.

Here in Kenya, people are healing the Earth:

At Tudor Creek, mangroves rise again;

At Watamu, coral nurseries bloom beneath the waves.

The Green Belt Movement taught us that planting a tree is an act of defiance — and of faith.

Across villages and cities, restoration is no longer a slogan.

It’s a way of life.

Each seedling planted rewrites our future in green ink.

My daughter Haidee will inherit the world we shape today.

May she know forests that breathe, oceans that sing.

And people who remember how to listen.

Join me — and millions worldwide — in reimagining sustainability beyond Net Zero. Together, we can move from extraction to regeneration. Because the planet’s story is still being written, and we are its authors.

🌱 Voices That Inspired Me

Prof. Wangari Maathai — Green Belt Movement

Prof. Wangari Maathai

Nobel Peace Laureate and founder of the Green Belt Movement. She taught the world that environmental stewardship and human dignity are inseparable.

Learn more ↗

Portrait of Sir David Attenborough — natural history storyteller

Sir David Attenborough

Through decades of storytelling, he revealed the fragility and wonder of life on Earth — inspiring global generations toward conservation.

Learn more ↗

Portrait of Dr. Jane Goodall — primatologist and conservationist

Dr. Jane Goodall

Her empathy toward chimpanzees illuminated our shared kinship with nature and the transformative strength of compassion.

Learn more ↗

💚 The Haidee Promise — Why I Chose the Green Path

Haidee, my daughter — inspiration for a livable future

Becoming a father transformed how I saw tomorrow. When my daughter Haidee was born, I made a vow to God — that I’d help build a hopeful, livable planet for her generation.

I was working with Tanya Goodwin at Botanical Chemist, Palm Cove, where my first deep dive into sustainability began. Crafting their Carbon Neutrality Manifesto opened my eyes to the intersection of storytelling, science, and stewardship. Since then, my mission has been to channel every creative talent I have toward eco-literacy, DEI, and restoration.

Today, through JBN Content Consultancy, I help brands shape authentic sustainability narratives — stories that inspire trust, community, and regeneration.

🦁 Leo Njenga — The Spirit That Guides My Craft

Leo Njenga, the lion emblem of JBN Content Consultancy holding a pen and a tablet

At the heart of JBN Content Consultancy stands a lion — not a mere emblem, but a living idea...

We call him Leo Njenga, a nod to both Kenya’s enduring symbol of courage and my personal lineage of storytellers who believed that words, like roars, must be heard across horizons.

When I first envisioned my consultancy, I knew my mark had to represent more than business.

It had to embody a philosophy: the meeting point between heritage and modernity, pen and pixel, instinct and intelligence.

Thus, Leo Njenga was born — a stylized, sinewed lion inspired by the twin guardians of Kenya’s Coat of Arms, but refashioned for a new age of sustainable storytelling.

In one hand, he wields a fountain pen — the timeless instrument of expression, the tool that births revolutions in ink.

In the other, he grips a digital tablet — the symbol of adaptability, creative evolution, and technological wisdom.

Together they mirror my craft: forging narratives that bridge the traditional and the transformative, the ancestral and the algorithmic.

Yet beyond artistry, the lion speaks to a deeper kinship: my lifelong admiration for Kenya’s big cats, especially the lion and cheetah, whose grace, hunting precision, and social complexity mirror the harmony of nature’s design.

I’ve watched them nurture their cubs with tenderness and defend their prides with valor. Their resilience, patience, and unity have taught me lessons that now shape JBN’s culture:

  1. Strength without cruelty.
  2. Adaptability in shifting landscapes.
  3. Intelligence guided by empathy.
  4. Resilience rooted in purpose.
  5. And above all, a reverence for Gaia, the mother of all life.

But reverence demands responsibility.

As Kenya’s lions dwindle, so too does a part of our soul.

That is why I’ve pledged to dedicate a portion of JBN Content Consultancy’s earnings to lion conservation efforts within Kenya, supporting organizations working to restore pride numbers, safeguard corridors, and educate future generations.

As the firm grows, so will this commitment — expanding to embrace wider biodiversity and rewilding projects across Africa.

For me, Leo Njenga is not just a logo.

He is a covenant — a reminder that storytelling, like conservation, is an act of guardianship.

Each project I undertake must, in some small way, echo the lion’s nobility and contribute to the regeneration of our world.

Join me in giving the lions their roar back through words, action, and storytelling that remembers who we are.

“May every word we write roar with purpose, and every act of creation guard what is sacred.”

— Brian Njenga

Founder, JBN Content Consultancy

FAQs — My Stance, Motivations & How I Help

1) What does “Voice of the Earth” mean to you?

It’s a promise to center living systems in every story—moving brands from performative sustainability to outcomes that communities feel.

2) Why did fatherhood change your sustainability path?

Haidee made the future personal. My work is a pledge to help her generation inherit thriving ecosystems and dignified livelihoods.

3) What principles guide your green manifesto?

Regeneration over reduction, Ubuntu over individualism, place-based truth over generic claims, and measurable value beyond carbon.

4) How do you help brands with ESG/CSR storytelling?

Strategy → story pillars → evidence mapping → narrative production (web, film, reports, social) → impact summaries that avoid greenwashing.

5) What makes your storytelling “credible”?

Co-creation with affected communities, transparent baselines, third-party data where possible, and clear limits/next steps—not hype.

6) Who are your sustainability champions and why?

Prof. Wangari Maathai, Dr. Jane Goodall, and Sir David Attenborough—each models courage, empathy, and devotion to living systems.

7) What collaborations are you seeking?

NGOs, purpose-led brands, research labs, and social ventures needing narrative strategy, campaign story arcs, or reporting translation.

8) How do you measure success in projects?

Multi-metric: biodiversity and water outcomes, worker well-being, community capacity, cultural continuity—plus message clarity and adoption.

9) Can small teams work with you?

Absolutely. I scope tiered engagements—from a focused story playbook to full film/report packages—so impact scales with budget.

10) How do we start?

Email brian@briannjenga.co.ke with goals and timelines. We’ll align KPIs, audience, and risks, then design a credible narrative plan.

🤝 Collaborate or Commission a Project

I welcome partnerships, consulting inquiries, and storytelling collaborations around sustainability, biodiversity, and regenerative brand narratives.

Email: brian@briannjenga.co.ke
Alternate: jbnjenga2011@gmail.com
Phone: +254 705 412 386
Calendy:Book a 30-minute Zoom discovery session
Location: Mombasa, Kenya